Saturday, 20 August 2011

SWOT Matrix Definition

Welcome to the SWOT Matrix Guide. What Exactly is SWOT Matrix Analysis definition?
SWOT is as an acronym for Strengths, Weaknesses, Opportunities, and Threats. These four factors make up the SWOT MATRIX.

A SWOT analysis can be used to measure an organization's competencies and identify opportunities to taken by business management in the future.


Above is a sample template for personal or business use.

Organizations conduct a SWOT Analysis in order to identify various factors that can impact performance. In other words, SWOT is used to improve the current situation.

Internal aspects are scrutinized by looking at the Strengths and Weaknesses of the business such as employee skills and products. Opportunities and Threats are examined to reveal external factors facing the business, such as competitors or the economic situation.

1 comments:

Zahid Khan said...

SWOT Analysis is completely the opposite of TOWS Matrix. I was looking for TOWS Analysis and found your blog post. Its Very Informative and useful.

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