Friday 26 August 2011

TOWS ANALYSIS

Tows is the acronym for Threats, Weakness, Opportunities and Strengths and SWOT is the acronym for strength, weakness, opportunities and strengths whereas Both refers to the same thing. SWOT Analysis twos or use by the firm to develop strategies or We can say the set of possible strategies. SWOT prefer Strategist or twos Because it Gives an alternative set of strategies the which help the firm to choose the strategies suit the firm in terms of available resources.
 

TOWS Analysis is not only the part of strategic management, it's also the part of marketing, human resources and other business areas. A TOWS Analysis must first start with defining a Desired end state or objective. A TOWS analysis may be incorporated into the strategic planning model. Strategic Planning, including SWOT and SCAN analysis, has been the subject of much research.
 

A SWOT Analysis That process generates information is helpful in matching an Organisation or group's goals, programs, and capacities to the social environment in the which it Operates. The 'SWOT' Itself is only a data capture exercise - the analysis follows later.
 

Strengths
 

Strengths are the strong areas or attributes of the company, the which are used to Overcome weakness and capitalize to take advantage of the external opportunities available in the industry.
 

Weakness
 

Weakness are painful for the company means these are the weak factors, the which needs to be Improve in Future Otherwise if They exposed to the competitors They can take the advantage of it.
Opportunities
 

Opportunities are the chances exist in the external environment, firm it depends whether the firm is willing to exploit the opportunities or may be They ignore the opportunities due to lack of resources.
 

Threats
Threats are always twisted for the firm, the minimum number of threats in the external environment of open many doors for the firm. Maximum number of threats for the firm Reduced Their power in the industry.
Should a firm not necessarily pursue the more lucrative opportunities. Rather, it may have a better chance at developing a competitive advantage by identifying a fit the between the firm's strengths and upcoming opportunities. In some cases, the firm can Overcome a weakness in order to prepare Itself to pursue a compelling opportunity.
 

To develop strategies take into account That the SWOT profile, a matrix of these factors can be constructed. The SWOT matrix (also known as a TOWS Matrix) is shown below:


To carry out a TOWS Analysis, consider the following combinations:
 

Strengths / Opportunities:
 

Consider all strengths one by one listed in the SWOT Analysis with each opportunity to determine how each internal strength can help you capitalize on each external opportunity.
 

Strength / Threats:
 

Consider all strengths one by one listed in the SWOT Analysis with each threat to determine how each internal strength can help you avoid every external threat.
 

Weaknesses / Opportunities:
 

Weaknesses Consider all one by one listed in the SWOT Analysis with each opportunity to determine how each internal weakness can be eliminated by using each external opportunity.
 

Weaknesses / Threats:
 

Weaknesses Consider all one by one listed in the SWOT Analysis with each threat to determine Both can be avoided

SWOT analysis Dos and Don'ts
Other people DO get INVOLVED.
DO any exploits That expertise and resources are already available within the Organisation.
DO use a SWOT analysis in conjunction with other techniques, Such as PESTLE analysis, PRIMO-F analysis, Porter's five forces, competitor analysis or scenario planning etc.
DO incorporate your analysis within an ongoing process for monitoring changes in the business environment.
DO NOT try to do this on your own.
DO NOT jump to Conclusions about the future based on the past or the present.
DO NOT get bogged down in collecting the vast amounts of detailed information without analysing your Findings appropriately.

The final analysis

The value of the SWOT Lies Mainly in the fact That it constitutes a self-assessment for management. The problem, however, is that the deceptively simple elements Appear. Actually deciding what the strengths and Weaknesses of the Organisation are, as well as assessing the impact and probability of opportunities and threats, is far more complex than Appears at first sight.
 

The inherent risk of making incorrect assumptions Pls assessing the SWOT elements Often Causes Management to procrastinate Pls it comes to deciding the between Various strategic alternatives, frequently resulting in unnecessary and undesirable delays.
 

SWOT is an infinitely flexible framework, the which is made Easier to apply Pls PESTLE is used to review and shortlist external factors and PRIMO-F to review and prioritise internal factors.

1 comments:

Zahid Khan said...

Very useful and informative stuff about TOWS Matrix. It is a opposite of SWOT Analysis.

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