Strengths
1. Some strengths of Microsoft are its name recognition and its rapid product development. The Microsoft Office productivity suite (Word, Excel, Outlook, etc.) are widely used throughout the business community. Microsoft is also known for releasing new product updates and product fixes throughout its network.
Weaknesses
2. Microsoft did not recognize the growth opportunities of the Internet; therefore, Google was able to get a foothold in the search engine arena.
3. Microsoft is expanding into the video game market by producing items such as the Xbox.
Threats
4. Microsoft has numerous court battles with other entities regarding antitrust and software developer lawsuits.
Next steps
5. With Microsoft, as with any company that performs a SWOT analysis, the next steps are to begin to work to enhance strengths, minimize weaknesses, capitalize on opportunities and address threats.
2 comments:
Hi Friend
Nice information you have posted. I also want to add some more about SWOT analysis.
SWOT analysis was developed by the middle of the 1960s for large organizations to determine the strategic fit between an organization's internal, distinctive capabilities and external possibilities and to prioritize actions. SWOT stands for Strengths, Weaknesses, Opportunities and Threats.
The steps in the common three phase SWOT analysis process are:
1: Detect strategic issues
2: Determine the strategy
3: Implement and monitor strategy
SWOT Analysis is completely the opposite of TOWS Matrix. I was looking for TOWS Analysis and found your blog post. Its Very Informative and useful.
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